The Lucky One - Golf 7R
Who wouldn't want to take a spin with World Rally Championship leader Sebastian Ogier in this exciting Golf 7R?
Think Small – Beetle
Fun Volkswagen fact of the day... This 1959 advert put the Volkswagen Beetle in the spotlight, propelling its sales and making it into a household name. The ad was named the best advertising campaign of the twentieth century by Ad Age for its recognisable and powerful style.
Mystery Squeaking Noise - Golf GTI
Sheer classic. 'If only everything in life was as reliable as Volkswagen...'
The Force - Passat
For the little Darth Vader in all of us...No big surprise that this gem is the most shared Volkswagen advert of all time at over 5 million shares.
Casino- Golf GTI
'Everyone must have something in life that he can rely on.' Owning a Volkswagen makes everything better...
Back in the early 20th century, average German people couldn’t even afford a motorcycle, let alone a car. Only one in 50 Germans actually owned a car. It’s this environment that opened the door to a cleverly designed alternative to the heavy-weight, pricey cars on offer from Daimler-Benz, Opel and Ford.
This new market had large car makers and independent engineers working on projects such as the Mercedes 170H, the Adler AutoBahn, the Steyr 55, and the Hanomag 1.3L, among others, all eager to fill the gap in the market.
But it wasn’t until 1923, that engineer Josef Ganz, started designing what would later be recognised worldwide as Volkswagen. Eventually, Herr Ganz was able to present his idea at the Berlin Auto Show in 1933, and the rest is history.
Josef Ganz’s chosen name, ‘Volkswagen’ directly translates to ‘folks’ wagon,’ or, ‘people’s car.’ The idea that a car was finally available that was both affordable and reliable made it the perfect ‘people’s car…’ a title that is still as relevant today as it was in 1930s Germany.
A testament to its current slogan ‘Das Auto,’ meaning simply ‘The Car,’ Volkswagen is now the biggest automaker in both Germany and Europe. Josef Ganz may have missed out on the fame his design would have brought him in his lifetime due to some untoward interference from Chancellor Hitler, but we like to think that he would be happy to know that his ‘people’s car’ is loved by the people all around the world…and Canterbury, Kent is no exception.